The Rizzoli-published Opening Ceremony is a 350-page pastel-striped encyclopedia of retail, style and general amazingness chronicling the first 10 years of Humberto Leon and Carol Lim’s modern marvel. In a series we’re calling Taking a Page from OC, we’re sharing our favorite elements of the best stories found inside.
From Opening Ceremony, published by Rizzoli
Some might say you can’t improve on Keds or Pendleton—or The Muppets for Miss Piggy’s sake, but those people haven’t seen what Leon and Lim and team did with the brands. While part of OC’s genius has been introducing lesser-known brands and unknown artisans to the popular fashion lexicon, another aspect has been taking a proven formula and giving it a boost of colorful charm, unexpected dimension and a new way to relate to and experience an established icon.
The years: 2009, 2010 and 2011
The project: Keds, the Rockford, Michigan-based footwear brand. Humberto is a true fan; he collects rare vintage specimens from America and Japan, so the multi-year collaborations played off the 100-year-old brand and their globe-spanning presence.
The win: The ’09 collaboration (below) was a celebration of Americana, and we love the 2010 French stripes and toile print (see above; produced during OC’s official Year of France), but the reissue of Keds’ baseball-stitched sneakers (second image below) was a real crowd pleaser.
The year: 2009
The project: As the story goes, Humberto bought his first pair of Dr. Martens to wear to the first-ever Lollapalooza. No wonder the brand is near and dear to his heart. The first pair of Opening Ceremony X Dr. Martens was based on the original 8-hole Docs (see below) and released during the UK brand’s 50th anniversary.
The win: The OC collection eventually included a high-heeled boot and plush animal-print sandals (below).
The year: 2011
The project: Timed for both The Muppets movie and that year’s Fashion’s Night Out bash, OC’s collection of button-downs, sweaters, hoodies and T-shirts was all about restyling the crew in mod plaid and normcore overcoats.
The win: Miss Piggy interviewed Carol and Humberto for Fashion’s Night Out in NYC, and in L.A., she got her own billboard on top of the store (below).
The year: 2009
The project: It’s easy to forget that there was a time when heritage brands and practical Americana were absent from the radar—when Pendleton, Filson and Carhartt just weren’t a part of our daily routine. Partial credit goes to Humberto and Carol for remembering Kurt Cobain and the West Coast outdoors lifestyle and wanting to revive the look.
The win: “Opening Ceremony inspired us to look differently at who we are; they gave us confidence to reach out to a new customer.” —Mort Bishop III, President, Pendleton Woolen Mills
Shop: Pop-In@Nordstrom X Opening Ceremony
—Laura Cassidy
via The Thread: Fashion Blog, Trends & News| Nordstrom http://ift.tt/1iQFv5W
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