It’s not that we haven’t been waiting with bated breath to tell you about SPACE, Nordstrom’s brand new, just-launched department for emerging and advanced designers curated by Olivia Kim. Oh, our breath has been all kinds of bated.
But as folks like the New York Times and Vogue.com seem keen to tell the story of The Biggest Thing To Happen At Nordstrom in Quite Some Time themselves, we’re more than happy to let them.
Simone Rocha, Vetements, Julien David, And Re Walker, and more at SPACE
SPACE, a permanent, evolving, women’s shop-in-shop on the very precipice of forward-thinking fashion minds from Beirut to Japan, London to New York, is live now at Nordstrom.com/SPACE and in Seattle, Chicago, and San Francisco. (Vancouver: holla! You’ll have one too just as soon as the flagship opens!
SPACE at Nordstrom, a Q and A-style interview with our Pop-In auteur, emerging designer mastermind and all around style guru is live on Vogue.com right now.
Here are some of our favorite soundbites:
Break it down for them, Olivia:
“Space was really meant to be a platform to introduce our customers to another aspect of what designer fashion could be, this advanced and emerging designer world.”
On how she sees SPACE working for you:
“I’ve discovered that [our customers] are the most curious and the most inquisitive out there. They want and they expect more from us, so being able to present a very boutique-like setting on our designer floor with the adjacency to designers they might be familiar with—the Célines and the Saint Laurents and the Givenchys—then having this dedicated space that’s focused around younger brands that we’re incubating and putting up on a platform, to say, ‘This is the next generation of what’s going to be big.'”
Aries, Adieu, and more at SPACE
On what inspires her buying choices:
“What I’m being influenced by is this really authentic, genuine sense of style that people are coming out with right now. There was normcore, and now I’m feeling like everything is coming back. It’s this idea of ‘I’m an individual and this is how I express myself.’ That comes with the mixing of brands and adding elements of your own creativity to things. That’s what feels really modern and cool to me at the moment.”
Read the whole darn thing on Vogue.com
Shop: SPACE
—Laura Cassidy
via The Thread Fashion Blog http://ift.tt/1Llo47z
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