RtA Is Ready to Shock and Awe

This week, we welcomed RtA to via C. The brainchild of design duo Eli Azran and David Rimokh, RtA (Road to Awe) is an LA-based brand that has already caught the attention of industry notables and celebs like Kristen Stewart—who knows a thing or two about style. Over the course of a year, what started as a collection of bottoms has grown to include modern tops and jackets with an urban edge.

“For RtA, the pair eschewed special washes and trendy prints in favor of classic designs that won’t go out of style, from a distressed boyfriend set (our personal pick) to standard indigo skinnies.” —Harper’s Bazaar

“I’m loving the mixed-media denim and leather pieces that have a menswear type of vibe but still stay sleek and feminine to the shape.” —Glamour

“The designers have created cool jeans and leather pants with a rock’n’roll vibe that are so desirable, we have a feeling many a style star will be wearing the covetable duds come fashion week.” —Who What Wear

via The Thread Blog http://ift.tt/1iSxxDw