Fashion Bytes: Tory Burch’s Graphic Content at New York Fashion Week

Photo by Indigital Images

Welcome to Fashion Bytes, a cheat sheet for your favorite runway designers. From style inspirations to behind-the-scenes scoops, here’s everything worth knowing at New York Fashion Week Spring 2018.

The brand: Tory Burch

The history: Founded in 2004, this go-everywhere, do-everything style brand found an early fan in Oprah Winfrey, who called her embroidered tunics and signature shiny flats “the next big thing in fashion.” Shoppers agreed, and Burch’s versatile styles and exceptional quality quickly made her a household name. Thirteen years later, she’s still going strong, thanks to understated handbags, crisp workwear, quirky shoes and her own fragrance.

The designer: After learning the craft at Harper’s Bazaar and Ralph Lauren, the working mom fused her love of vintage prints and her wish for a practical-but-show-stopping wardrobe. Captain of her varsity tennis team in high school, Burch is still an avid fan, which might explain her updated (and adorable) version of the classic tennis sneakers. The U Penn graduate founded the Tory Burch foundation in 2009 to help mentor and support female entrepreneurs.

The show: Held in a garden maze at New York’s Cooper Hewitt Smithsonian Design Museum, the runway show offered a serious ode to the interior design prints of David Hicks, the casual coolness of post-gym brunch, and a heavy metal hoard of pendants and charms shaped like blossoms and moons. Models wore flat slippers with a Moroccan vibe, and carried classic Juliet satchels, which (yay!) are shoppable now. If you want the mellow techno soundtrack, too, then you’re in luck: it’s “Tribute to a Greek God” by the German techno brothers Voigt & Voigt, and its streaming free on YouTube.

The F-row: British movie star Emily Blunt, Korean movie star Kim-Sa Rang, and Indonesian movie star Tara Basro came out to support the American designer, along with seemingly every fashion editor in the world. (Burch is New York style royalty, after all.)

The verdict: Nordstrom EVP of Women’s Apparel Tricia Smith loved the “‘flowing, beautiful, unstructured clothes” that were feminine without being frilly. Plus, who doesn’t want to start their morning in one of Manhattan’s most gorgeous gardens?

SHOP: Tory Burch

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