Ceremonial Makeup and Natural Hair with MAC and Aveda at Tome | Backstage Beauty

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The unique beauty of women of different ages, sizes and ethnicities was on display during Tome’s Spring 2017 show. Ryan Lobo and Ramon Martin’s fifth collection bore their trademark classic tailoring with sexy structures exhibited on a diverse cast of models. Again, the duo relied heavily on a black and white palette, played up with harlequin diamonds and stripes, but their designs also thrived in green, red and tan.

MAC and Aveda backstage at TOME

Photos by Masha Maltsava

The makeup was inspired by a Dinka (a tribe in the Upper Nile region of South Sudan) ceremonial paint. Lead M•A•C artist Diane Kendal let the models’ individual beauty shine through but added feathery brushstrokes along the sides of the eyes.

Aveda artists followed the tendencies of each woman’s hair, accentuating natural waves, curls and texture with select products.

MAC and Aveda backstage at TOME

MAC backstage at TOME

Antoinette Beenders, lead hair stylist for Aveda, told Nordstrom national beauty director, Marynell Maddox, that Aveda was working with models in very individual ways. She took the natural beauty of each persons hair and enhanced it.

Aveda backstage at Tome
For instance, with one model that had a natural wave, Antoinette used a leave in conditioner and a new (out in a few weeks) split-end repair product plus a big barrel curling iron to make that wave more pronounced. She ran the iron through the hair to create a effortless, individual waves.
Aveda and MAC backstage at Tome
The results, Antoinette said, were more “beachy” than “prom-like.” The Aveda team created 37 different looks for the models, each one customized to the individual.
Aveda and MAC backstage at Tome
SHOP: Aveda
1. M•A•C lead artist Diane Kendal used Chroma Cake in white with a Duo Fiber fan brush (#184) to create the airy strokes that framed the models’ gazes.
MAC backstage at Tome
2. For the skin, she applied just enough of the Studio Waterweight foundation to even out the skin tone, filling in eyebrows where necessary with M•A•C’s clear brow set, and then brushing and grooming.
MAC backstage at Tome
3. She used a tiny bit of contour in Banana of the cheek and enough Blushbaby blush on the cheeks to make the face look super healthy.
MAC backstage at Tome
4. Next she curled the lashes leaving them mostly natural.
MAC backstage at Tome
5. Then, on the lips, she used the In Control lip pencil that she blended with her finger into a light stain.
SHOP: M•A•C
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