Andrew Rosen Holds Fashion Accountable with Good Wool by Theory

Dedicated to creating clothing that lasts—in terms of both fashion and quality—Theory’s latest innovation involves crafting clothing that is better for our planet. Good Wool by Theory raises the bar with a novel approach to fashion manufacturing that is elegant, effective and environmental.

Cofounder and CEO Andrew Rosen is heading this shift with the label’s most sustainable fabric to date. The line’s new colorful wool suits start with wool that is humanely sourced on the rural island of Tasmania, and then ecologically manufactured in Italy using renewable resources. Even the hangtags are made with recycled paper. Good Wool is just the beginning for Theory and Rosen, who has plans to make the label fully sustainable. We spoke to him about this eco-friendly enterprise, his vision for Theory and what the future holds for fine, sustainable fashion.

Sustainability has always been an important part of Theory’s business model. How did you know that it was time to do more?

From day one, 20 years ago, we were dedicated to creating products made of the highest-quality fabrics that were made to last. This was sustainability in its earliest days.

I wanted to make a tangible change in the way that we make clothing to decrease our environmental impact. From fabric sourcing to manufacturing and development, we’ve seen the negative impact that production and retail distribution can have on the environment. We are making significant progress by staying vigilant through the production and manufacturing.

What are some of the unique ways you’re addressing sustainability with Good Wool?

All aspects of production are important, which is why we have worked hard to find partners that take sustainability seriously from farmer to factory. In order to truly make change, I believe that sustainability needs to be a priority throughout all parts of the production process. The collection incorporates various sustainable elements. We’re using buttons made from corozo nuts, biodegradable Bemberg lining in the suits, and recycled paper hangtags for all pieces.

 

Can you tell me about the production of Good Wool fabrics and materials? Why Tasmania?

We use wool from a family-owned farm in Tasmania because we value how they’ve committed to their environment and treatment of their animals for generations. The wool is then spun into fabric at a textile mill that uses renewable energy in the mountains of Italy. Ultimately, the product and the process is sustainable from start to finish.

How do you hope this will influence the fashion industry as a whole?

We are setting an example that we hope will challenge the industry to become more conscious about the way products are sourced and made. Sustainability is a natural evolution for Theory. As we celebrate our 20th year, I am not interested in looking back on our accomplishments. We’re looking forward to the next 20 years and beyond.

 

What’s next for sustainability?

We are currently on track for 50% of our raw materials to have sustainable elements by 2020. As for next steps, we’re going to start using certified organic linen, biodegradable viscose and recycled elastane.

We’re also working to implement eco-friendly practices into every aspect of our business—from changing our corporate office lighting to LED only, to recycling our textile scraps (we have already recycled 5,300 pounds). And we are also replanting trees to account for our past paper usage.

What do you love most about the feminine power-suiting trend we’re seeing?

I love how suiting can be dressed up or down. It is beautiful worn as a suit or mixed in with separates. I like the idea of pairing your elongated blazer with a great pair of jeans, or the cropped pants with a simple T-shirt.

Finally, what style advice would you pass on to all men and women?

Men and women look the best when they feel comfortable and confident in their clothing. It’s all about finding that great jacket or pant that you can throw on and instantly feel put together.

Watch the video:

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Mascara for Every Occasion: What to Buy During Mascara Madness (Saturday, November 4)

Finding the right mascara is a process as complex as the woman who wears it. And one woman can have many social personas, each with her own lash-accentuating preferences. Treat your many selves to a trio of tubes during our annual Mascara Madness event. Buy two, get a third one free means you can tailor your mascara to every eye-batting occasion and mood. Below, the makeup moments we’ll be stocking up for and the wands—brush, comb and domed—to get us there.

The Professional:

This simple eye look is polished and elegant and lets your lipstick do the talking. Lashes should be long and neat with absolutely no clumps.

1. Lancôme Définicils Lengthening and Defining Mascara: This classic mascara coats the lashes from root to tip with immaculate, inky pigment. The grooved bristles dispense just the right amount of product so you can gradually build volume without clumping.

2. Benefit Roller Lash Curling & Lifting Mascara: Inspired by hair rollers, this mascara opens the eyes with its hook-shaped wand that lifts as it paints. The curved bristles coat each lash individually for a fanned-out effect.

3. Tom Ford Ultra Length Mascara: The stunning black formula is designed to add length to lashes with zero clumps. Apply to the tips for subtle color or coat the lash completely—the smudgeproof formula will last all day long with zero fallout.

The Statement Maker:

This lash trend is a contemporary twist on the ’60s mod. Apply mascara liberally using several coats.

1. Dior Diorshow Pump’n’Volume Instant Volume Squeezable Mascara: Peter Philips used this revolutionary mascara on the spring 2018 Dior runway for thick lashes that look purposefully amateur (see the look above). The makeup artist smeared on several coats of the wet formula, focusing the product on the roots for heavy buildup.

2. Yves Saint Laurent The Shock Volumizing Mascara: YSL’s most volumizing mascara dispenses a heavy dose of intense color. To achieve the spidery look, use the domed side of the brush to build upon your first, second, even third strokes.

3. Urban Decay Troublemaker Mascara: Get big, fat lashes from this thickening formula that curls as it coats. Don’t be shy: this mascara is designed to be layered, which makes it the ideal product for an avant-garde eye.

The Off Duty:

Minimal-makeup days require no-fuss definition on the eyes. Lashes should look as natural as possible and flake-free. 

1. Clinique Chubby Lash Fattening Mascara: Don’t let the name fool you: this mascara gives you a clean finish with just one stroke. The “chubby” lash effect comes with a second and third layer, of course, but for makeup-free days, a single coat is all you need for weightless definition.

2. Kevyn Aucoin Beauty The Volume Mascara: This groundbreaking formula contains volume-building fibers that add serious length to lashes without clumping. Apply as much or as little as desired; the formula will hold the shape of the eyelash all day long without breaking down or smudging.

3. RMS Beauty Defining Mascara: This natural formula is made from rich mineral pigments and certified-organic oils, butters and waxes that coat each lash with conditioning ingredients. While lacking the va va voom required for a full-on glam look, this mascara is ideal for easygoing makeup days when subtle color is what you desire.

The Party:

Smoky eyes are sultry, mysterious and endlessly alluring. Mascara should be glossy and pitch black for drama that is mesmerizing.

1. Giorgio Armani Eyes to Kill Classic Mascara: This mascara does it all: adds length, builds volume and creates a sexy, jet-black finish. The patent leather effect is ultra luxe and leaves lashes soft and flexible.

2. Yves Saint Laurent Mascara Vinyl Couture: What sets this formula apart is its intense, deeply saturated color. Lashes look sleek, voluminous and super shiny after just one coat. For shocking drama, mix and match multiple colors from the line to enhance your bold makeup.

3. Bobbi Brown Smokey Eye Mascara: As the name suggests, this kohl-pigmented mascara creates blacker-than-black lashes perfectly suited for a smoky eye look. The unique formula adds volume to each individual lash for fullness you can easily comb through.

SHOP: Mascara

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Just Relax: 10 Things That Are Helping Us Chill Right Now

As we’re about to enter the most wonderful time of the year (and the busiest, the most expensive, and the booziest) we’d like to take this moment to remind you to take care of yourself. Although shopping for and pampering ourselves is rarely a struggle, sometimes the things we consume aren’t that good for us. Instead of the popular exhortation to treat yourself, this season we’re calling on you to take care of yourself. To help, here are a few of the fun ways we’re finding our chill.

Sonoma Lavender lilac dot footies

Our feet really take a beating. Pamper your underappreciated peds with the soothing scent of lavender. These footies come outfitted with aromatic inserts that can be chilled or warmed to improve your circulation and ease your aching muscles.

 

Laura Mercier fresh fig honey bath

A foam party for one! This luxury honey bath from French beauty expert Laura Mercier is a truly relaxing indulgence. Use the wand to drop the intoxicating emulsion into your bath for mental and physical rejuvenation. While calming your mind, the frothy suds nourish your skin with shea butter, macadamia nut-oil derivatives, fig extracts, oat proteins and Pro-Vitamin B-5.
Missoni Tiziano wool throw blanket

How about adding a little glamour to your couch-potato routine? Relaxing on the sofa is a popular way to unwind, but doing it without feeling like a slob involves the right accoutrements. This cheerful Missoni throw brings the Italian fashion house right into your home. Imagine binge-watching The Deuce while draped in this designer beauty.

 

Serene House ultrasonic cool mist aromatherapy diffuser

Who says techie gadgets can’t soothe the senses? This electric diffuser has all the bells and whistles to create a really relaxing experience. Simply add water plus your essential oil, then turn on this charming ceramic mister, which doubles as a light and has a timer you can set for 60, 90 or 120 minutes.

HUM Nutrition raw beauty powder

When we’re too busy to think about lunch, we pull this superfood powder out of our desk drawer. Mix it with a liquid (we like almond milk) and drink up. It’s not exactly a scoop of mint chocolate chip, but it’s tasty. And the results are noticeable. Not only do we feel full, we get an energy boost, all while imbibing a ton of nutrients and healthy adaptogens. 

slip for beauty sleep pink collection (Nordstrom Exclusive)

A beauty boost that’s as easy as aiming our face at our pillow? Sign us up! This silk face mask and pillowcase from slip are helping us get some z’s, all while protecting our complexions and preventing hair tangles, which saves us time in the morning. Life is messy. Sleep shouldn’t be.

Tata Harper Skincare aromatics stress treatment

A little of this goes a long way toward unwinding the mind. Tata Harper’s all-natural tonics have a cult following. There’s something about her blends that’s a bit more efficacious than usual aromatherapy oils. Plus carrying one of these in our purses always gives us a reason to stop and take some calming breaths.

Cook Yourself Happy: The Danish Way cookbook 

The Danish baroness and reality TV star Caroline Fleming is a proponent of healthy living. An adherent of the alkaline diet craze, Fleming’s foods focus heavily on fruits and veggies. Since the Danes are known to be some of the happiest people on the planet—and Fleming’s own Instagram looks pretty fabulous—we’re giving her Scandinavian home cooking a spin. So far, we’re all smiles.

Nike women’s modern pullover hoodie

There’s nothing that compares to the cocoon-like comfort of a hoodie. And this color-block Nike pullover is made from French-terry cotton, so it’s extra soft. Bonus: it has pockets.

Aveda chakra 5 balancing body mist 

Aveda makes balancing mists for all seven chakras. If this sounds too woo-woo for you, recall how great all Aveda products smell, then imagine inhaling them whenever you’re feeling lazy (chakra 3), creatively blocked (chakra 5) or a little sad (chakra 7). Surely, it’s worth a spritz.

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Wedding Trimmings: You’ve Got the Dress, Now Get the Rest

Congratulations. There were millions out there, yet you managed to find “the one.” Or maybe you’ve chosen two? (If so, no one’s judging—a shorter reception dress is a handy option for the dance floor.) Either way, now you can move on to assembling your wedding-day trousseau—from jewelry and a veil to shoes and night-of lingerie.

While your wedding dress is decidedly the eye-grabbing foundation of your big-day wardrobe, shoes and accessories are the finishing touches that express your distinct personality. That leaves a lot of space to experiment. You can go big, go subtle, go bohemian or go retro.

Because there are so many options out there, we’ve rounded up a few tips and accessory ideas to help you get started. Also, if you’re surrounding yourself with a bridal party, you’ll want your bridesmaid outfits to reflect a similar aesthetic—so get your supporting ladies in on the search.

From glistening earrings and necklaces to high-bling bobby pins, the statement pieces can pile up fast. Choose a few that will complement your hair but won’t distract from your dress or its neckline.

If you’re rocking an updo, chandelier earrings will rev up the drama. If you’re leaving your hair down, sparkling studs or minimalist drop earrings can have a cool peekaboo effect. And while we’re on the subject of hair, don’t underestimate the show-stopping impact of a crystal-studded bobby pin or fascinator on you or your bridesmaids. For a more casual wedding, a decorative hair accessory can easily take the place of a veil.

 

 

Veils, the most iconic of bridal accessories, come in many varieties—from cathedral lengths (à la Princess Diana) to retro-chic birdcages. The trick is to choose one that syncs up with your dress’s color and silhouette. If your dress is pulling out all the stops with pearly beading and floral embroidery, go simple with a clean, sheer veil.

 

For many brides, wedding-day shoes are the most important wardrobe piece second only to the dress. You might opt for a pop of brilliant color—like peacock blue or fuchsia pink—to peek out from the hemline, or you might go traditional-ornate with pale satin pumps encrusted with jewels. Again, it all depends on the style of dress and your personal preference.

 

 

 

Finally, the sexiest part of the big day: those gorgeous, delicate underpinnings. You can wear something practical for the social event (the power of comfortable, seamless shapewear is not to be underestimated) and then rev it up with a colored ensemble when it’s just you and your beau, or you can sport fancy, frilly intimates for the entire day. If you’re on a tight budget and want to limit your lingerie spending, there’s plenty of beautiful, lacy shapewear that can function day and night. Just choose pieces that won’t show through your dress—unless it’s that “something blue,” which you can usually find in a light baby-blue hue.

It goes without saying, but your choice of daytime lingerie should support the style of your dress. If you’re at all unsure of what type of bra to get (strapless, sheer, push-up or just adhesive tape), lean on a Nordstrom Wedding Suite Stylist to guide you in the right direction. (If you’re not within driving distance of a Nordstrom Wedding Suite, you can chat with a wedding stylist online or visit any Nordstrom lingerie department.)

And don’t forget you’ll need a pretty robe for your hair and makeup prep, especially if you’re paying a photographer to capture behind-the-scenes footage you’ll be looking at for years to come.

Remember, it’s your special day. So as long as you love everything you and your bridesmaids are wearing, you can’t miss the mark. The goal is simply to look the most spectacular version of you.

Shop: The Wedding Suite

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For Something New: Our Buyer’s Diary from Bridal Fashion Week

Spring bridal trends are aimed at nonconforming brides-to-be—she who prefers leather to tulle and who is daring enough to walk her unmentionables down the aisle. With elegant body-con shapes and convertible trains, even traditional silhouettes have been modernized to suit the contemporary woman. Our favorite trend? Variety, because no two fairy tales are the same. Below, peek inside Nordstrom buyer Sharon Wikstrom’s notes and see what excites her most about next season’s bridal.

 

EXPLORE: The Wedding Suite

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