Our Women’s Buying Team on House of DVF and the winning design.
The Diane von Furstenberg reality show, House of DVF—in which a hopeful group of young women vie to become the brand’s global ambassador—has taken us up, down and sideways. From new friendships and sad goodbyes to surprise twists and a $1,o00 dress that went for a swim, one thing remains constant: the gracious spirit and wisdom of Furstenberg herself. It’s no wonder the prize position is such a coveted one.
Did you see us on last night’s episode?. Part of our women’s buying team was on set representing Nordstrom and had the opportunity to provide feedback to the would-be ambassadors about their designs and fashion—not to mention help select a winning dress to be sold exclusively at Nordstrom in stores and online beginning this March. What was it like, behind the scenes?
Women’s Direct Buyer Jen Francis tells The Thread, “The filming felt very natural—especially with DVF herself. She was very real, genuine and spoke her mind. The way she empowers women is inspiring. When we met the final contestants, they each had a personal story about growing up shopping at or working at Nordstrom. We picked the dress as the winner as it was versatile, feminine and represented DVF as a brand. These are all filters we consider for our customer at Nordstrom and the partnership with DVF.”
Generous to the end, DVF decided to help make a version of the winning dress with fabric her team had in house. The winning blue update to Furstenberg’s iconic wrap dress will be available this March, but she and the team made the exact dress design in cheetah print and black available exclusively to customers at Nordstrom right now.
SHOP: Diane von Furstenberg
via The Thread Blog http://ift.tt/1stF8gv
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