Everyone knows Times Square for being very bright and very loud—a tourist attraction on par with Las Vegas in terms of the sheer wattage being gobbled up. But did you know that every day, just before 12am, it’s also an open-air art exhibit?
Since 2012, the Times Square Advertising Coalition has partnered with Times Square Arts on Midnight Moment : the “largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night.”
Sounds pretty cool, right? And starting December 1, the featured experience is a collaboration between the ridiculously beautiful Antony and the Johnsons and multimedia artist Charles Atlas, called “You Are My Sister (TURNING)”.
If you’re not familiar with Antony Hegarty, here’s a quick primer: he’s a stalwart of the NY art and music scene, having worked with luminaries like Rufus Wainwright, Lou Reed and Boy George, the latter of whom contributes vocals to the track. Hegarty’s voice is unmistakable: poignant and wavering with a vibrato that’s incredibly affecting (rather than affected) thanks to the authentic emotion behind it. Basically he can make any song sound reverent, even a booty-shaking hit from Beyoncé.
The video, created by Charles Atlas specifically for Midnight Moment, is a visual paraphrasing from a larger performance piece that he and the band performed for international audiences called TURNING .
“You Are My Sister (TURNING)” runs from 11:57pm to midnight, December 1 through December 30 (gotta drop that ball on New Year’s Eve!).
Image via PICA.
—Jenny Yule
via The Thread Blog http://ift.tt/1vKY2TD
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