It’s 1987 and this woman in our spring catalog, let’s call her Dana, is taking advantage of the world’s most cutting-edge telephone technology of her time: the first mass-distributed handheld cellular phone—a Motorola DynaTAC. A.K.A. a ‘brick phone’ because it weighed nearly two pounds and looked pretty ridiculous against anyone’s face even then.
In today’s money, the DynaTAC cost just over $9,ooo when it was first introduced in 1984, and it did one thing and one thing only for Dana: make and receive phone calls wirelessly (oh, and redial).
We wish we could ring up Dana in this picture and tell her that in exactly 20 short years a thing called the iPhone would be released, and it would have vastly more computing power than any desktop device she’s ever used. That it will do so many things that calling it a phone will seem nonsensical to her, and that it will be about the size of that belt buckle she’s wearing—all for around $500.
#danasmindblown
Compared to that ’80s analog technology, Dana’s safari-inspired shirtdress looks pretty stylish. We do love a shirtdress, and good style never goes out of fashion.
SHOP: Shirtdresses
—Jeff Powell
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